Skip to content

Flic Social Media Users Found to Be Active Charity Supporters

Flic Social Media Users Found to Be Active Charity Supporters

Flic Social Media Users Found to Be Active Charity Supporters

A new poll, conducted by The Pew Centre’s Internet and American Life Project, has discovered a strong corollary between social media participants and active charity, non-profit, and political groups.

According to the findings, approximate seventy-five percent of American citizens donate either time or money to non-profits and charities; however, the percentage of active social media users contributing tops out at a significant eighty-two percent.

The study has only confirmed what has been suspected for some time: online communities have played in integral role in reshaping individual interaction in the real world. Casting an even wider net, eighty percent of all internet users have been found to engage actively in charitable causes, while eighty-five percent of Twitter users alone participate in some form of community service and eighty-two percent of all social media users are active.

The Pew’s study has been one of the most thoroughly conducted investigations up to this date on this particular subject with a study sample of over 2300 Americans polled, investigating participation in a wide variety of organizations from religious, political, and cultural.

Additional findings from the poll found that among online users utilizing the Internet for news and interacting with friends/family, sixty-two percent were active Facebook users followed by a smaller twelve percent active on Twitter.

Perhaps the most intriguing result was discovering the overall increase in online content production from regular people, especially from blogging. The study found that an impressive one third of Internet users regularly blog. More about Flic Social Media

Google Offers: Google’s New Groupon Killer

Mashable is reporting that they’ve received news directly from the Google HQ that Google will be rolling out a new deal-of-the-day service known as “Google Offers” in hopes of giving Groupon a run for their money.

The report seems to show that Google Offers will work almost identical to Groupon: a deal-of-the-day is released–say, paying $5 for a $10 coupon–and subscribers will pay until a certain quota is met. At that point, the coupons are sent out and customers are free to spend as they please.

The integration that comes with it, though, should be the most interesting: Mashable’s straight-from-Google fact sheet is reporting that the service will use Google Checkout along with Facebook, Twitter and Google Reader.

The announcement comes shortly after Groupon denied Google’s $6 billion offer for their deal-of-the-day startup and Groupon’s subsequent announcement that they are raising an additional $950 million in investment funds to further their development in the industry.

Mashable was able to contact Google directly and got the following response:

“Google is communicating with small businesses to enlist their support and participation in a test of a pre-paid offers/vouchers program. This initiative is part of an ongoing effort at Google to make new products, such as the recent Offer Ads beta, that connect businesses with customers in new ways. We do not have more details to share at this time, but will keep you posted.”

Google’s resources are incredibly fast and seemingly without end, but would it be enough to stay competitive with Groupon? Or, for that matter, put them out of the picture completely?